GLOBAL
FOUNDATION
The main purpose of the GVC Global Foundation is the coordination of GVC’s global corporate social responsibility initiatives as well as distribution of donations to non-profit organizations with comparable causes.
AREAS OF
FOCUS
The GVCGF focus is in supporting areas where there is a natural connection with our business and customers.
RESPONSIBLE GAMBLING, SPORTS INTEGRITY AND GAMBLING REGULATION
RESEARCH, EDUCATION AND TREATMENT
WELLNESS WITH A SPECIAL FOCUS ON MENTAL HEALTH
PROJECTS WITH A CLEAR LINK TO THE LOCAL COMMUNITY IN MAJOR OFFICE LOCATIONS
GRASS ROOTS, WOMEN’S AND DISABILITY SPORT
CURRENT PROJECTS > SPORTS INTEGRITY
PARTNERSHIP WITH THE PPF

GVC has entered into a partnership with the Professional Players Federation (PPF) to fund its anti-match-fixing player education programmes.

The partnership enables the PPF to support the development and delivery of on-line learning and face-to-face education to hundreds of sportspeople in sports such as football, cricket, rugby union, golf, darts and snooker. The PPF’s objective is to ensure that the players represented by its member organisations are some of the best educated in the world about the dangers of match fixing.

About PPF

The Professional Players Federation is a national organisation for the professional player associations in the United Kingdom. There are over 17,500 professional sportsmen and women in Britain and the PPF is dedicated to promoting, protecting and developing the collective interests of these players.

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CURRENT PROJECTS > SPORTS INTEGRITY
NCPG

GVC is part of the US National Council on Problem Gambling (“NCPG”) President’s Circle

GVC proudly joined the US National Council on Problem Gambling President’s Circle and is committed to help fund a major new study into the prevalence of gambling in the US and the potential problems associated with it.

GVC has a long-term commitment with the NPGC, which is the world’s longest established NGO dedicated to addressing issues surrounding problem gambling. The President’s Circle initiative is part of NCPG’s strategic commitment to act as the national advocate for programmes and services to assist problem gamblers and their families. Through its membership, GVC supports NCPG’s ability to provide the advocacy, awareness and assistance needed to promote responsible gaming behaviours and address areas of problem gambling.

Additionally, as part of its membership with NCPG, GVC will help to fund ‘The National Survey of Gambling in America’, a major new study which aims to identify the prevalence of gambling within the US and establish a baseline for the levels of problem gambling behaviour. Through the research it is hoped that all stakeholders will be able to gain a better understanding of the issue.

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CURRENT PROJECTS > SPORTS INTEGRITY
CHANGING FOR THE BETTOR

GVC launched ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration

‘Changing for the Bettor’ is GVC’s global responsible gambling campaign. This global campaign is being spearheaded by a major new research project into problem gambling in collaboration with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.

The guiding principle of Changing for the Bettor is to further establish GVC as the most trusted and enjoyable betting operator in the world. The campaign comprises of seven pillars, each of which have substantive projects attached:

Understanding the problem and best solutions – Including a five-year, multi-million pound research project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital (further details in research section).

Educating our key stakeholders – Including the national roll out of youth education programmes with the charity GamCare in the UK – the largest project of its kind in the UK.

Promoting responsible attitudes – Leading the industry in recently agreeing a ban on pre-watershed gambling adverts on television, around live sports.

Empowering customers – Rolling out a ‘markers of harm’ algorithm to all UK facing parts of the business.

Funding treatment for those in need – Doubling our donation to research, education and treatment on problem gambling to 0.2% of gross gaming revenue (GGR).

Championing responsible product design – Developing more responsible product design principles.

Drive cultural change within our business – Ensuring that a safer gambling approach underpins all aspects of our business.

Accordingly we are working in consultation with the Safer Online Gambling Group.

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CURRENT PROJECTS > SPORTS INTEGRITY
SPORTS INTEGRITY FORUM

Education and Training key to a fair sports environment 1st Forum on Sports Integrity by GVC with German Bundesliga Clubs Borussia Dortmund, 1. FC Koeln, and sports betting experts

GVC has put sports integrity on the map at a high-profile event at the Borussia Dortmund´s Signal Iduna Park, the 1st Forum on Sports Integrity. The Forum was co-hosted by the Chief Executive Officer of Borussia Dortmund, Carsten Cramer, and JUDr. Martin Lycka, GVC’s Director of Regulatory Affairs. Alexander Wehrle of 1.FC Koeln and Denni Strich of the German Football Association represented German football at the event. Severin Moritzer, CEO of sports integrity platform PlayFairCode, Prof. Dr. Martin Nolte, Head of the Institute For Sports Law at the Sports University Cologne, and Prof. Dr. Luca Rebeggiani from the FOM Bonn University and the Fraunhofer Institute for Applied Information Technology were amongst the expert speakers at the Forum, which was moderated by sports journalist and TV presenter Okka Gundel.

The Forum focused on issues related to the provision of attractive sports and sports betting offers while ensuring integrity and fairness in an increasingly digitized sports environment. bwin, one of GVC’s sports betting brands, has partnered up with several German Bundesliga clubs as well as the German Football Association with a view to achieving this goal; bwin sees itself as a key partner to German football in this area. “We consider sports integrity and responsible sports betting an integral part of sporting culture”, Martin Lycka explained.

The Forum consisted of two panels. Panel I entitled “Sport, Sports Betting and Sponsoring: How We Ensure an Attractive Sports Environment in a Digital World” was introduced by a key-note speech on challenges and opportunities associated with sports integrity delivered by Martin Lycka. Severin Moritzer’s keynote that focused on sports integrity tools introduced Panel II on “Sports Betting and Sports Integrity in Practice: With Which Solutions Do We Ensure Lasting Integrity”.

There was broad consensus amongst the attendees of the Forum that integrity is vital to ensuring the long-lasting appeal of football and that betting is an inherent part of football culture. In the words of Okka Gundel, sports betting belongs to football as much as “a sausage and a pint belongs to the half-time break”.

GVC, PlayFairCode and the attending football clubs have demonstrated that a broad variety of sports integrity related measures and fail-safes have already been put in place by both football and the gambling industry. The measures range from education and training, constant expert monitoring and predictive games analyses to highly sophisticated algorithms and even artificial intelligence designed to detect and prevent suspicious betting behavior.

As for the precautions taken by German sports associations and football clubs themselves, their representatives as well as the other experts that attended the Forum agreed that self-imposed control and regulation mechanisms work well, especially in higher leagues. Additional efforts should be deployed to apply this high degree of control and the broad variety of educational measures even more widely in the lower leagues.

The Forum also concluded that statutory prohibitions and overly restrictive regulatory requirements do not represent effective means of ensuring integrity in sports. On the contrary, one of the key objectives of any gambling related regulatory framework is to acknowledge sports betting as an integral part of the sporting culture and cater for the growing demand for an attractive online gambling offer.

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CURRENT PROJECTS
RESEARCH

Fundamental to GVC’s commitment to better understand and reduce the potential for problem gambling behaviour to develop will be investment in rigorous research. Accordingly, the Group will be investing $5 million into a new partnership with Harvard Medical School faculty at the Division on Addiction over the next five years. GVC will provide Harvard faculty at the Division with access to anonymised player data across a range of its brands, sports betting, and gaming products.

The research will be broad ranging, focusing on a number of areas including, but not limited to:
Patterns of normal internet gambling behaviour
Behavioural markers of gambling problems among internet players generally and on specific betting and game types
Cross-product analyses
Cross-brand analyses
The effects of the expansion of gambling in new markets

Within this approach, researchers will seek to evaluate the effectiveness of algorithms used by GVC and other operators to detect at-risk behaviours, assess the effectiveness of intervention messaging and the impact of operator’s responsible gaming tools.

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FUTURE
INTER DE MILAN

An important project which the Foundation supported was an initiative in collaboration with the Inter Milan to promote participation in Italy women’s football. Backed by a national media campaign, with media partner Gazzetta dello Sport, the project developed a football related talent show for aspiring female footballers. Participants submitted videos of their football skills with a top 10 selected by a jury of professional footballers. The Final 10 were invited to attend a “train and meet” session with Inter Milan’s women’s team. The project launched in July 2019, with GVC providing financial support of c. 50,000 euros.

BOARD OF TRUSTEES

CONTACT US

One New Change

1 New Change,
London EC4M 9AF

Martin Lycka

MLycka@gvcgroup.com

Jay Dossetter

JDossetter@gvcgroup.com